African Fashion Model Search (AFAMS) is an ACTLAP initiative for fund raising in order to promote ACTLAP projects in the future. This initiative is an extract from ACTLAP African Showcase, a project of ACTLAP that promotes African cultural heritage and values. AFAMS is design to create enabling environment for upcoming models and fashion designers to get expose to the open market for recognition. This initiative involves auditioning of upcoming models and fashion designers in Africa to compete for a price tag and opportunity to earn a contract deal with ACTLAP partners.